151MC: Email Communication with Age UK

As part of my investigation into the title ‘Ageing Population’, I have been looking into the video form to present my work. As well as looking at Simon Biswas’s video ‘The Light of Day’ I have also been looking at video advertisements from Age UK. These videos include ‘Love Later Life’ and ‘Once We Were Young’, both contrastingly different by equally effective. The first uses a more sharper filming technique and features subjects of all ages, whereas the second one uses a more amateur filming style. Intrigued at Age UK’s use of video advertisement and it’s powerful ability to raise emotions in it’s viewers, I emailed the Senior Media Officer RE: Ageing Population Questions – Carys Fyson The PDF attached shows the questions I posed and the media officers reply. Thanks to this email, I was able to learn about the new ways we are reaching out on the topic of ageing and the elderly. Thanks to this email exchange, I can consider how the advancement of technology has impacted the way we advertise certain subjects and this may lead to further investigation into the #NotByMySelfie trend.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: